MobiLuck growth is taking off

As Michael Caine famously said: "Be like a duck. Calm on the surface, but always paddling like the dickens underneath." Boy have we been doing that.

We now have over 325 000 members growing at 2 000 new joiners a day. For every three new joiners, there are two invitations sent to friends to get them involved too. People are joining us from the US, Europe, Russia, the Middle East, China, India, Kenya, Norway, Mexico, New Zealand, Brazil, Argentina and 50 other countries around the world. Well, the service is built to be used by everyone regardless of their country, operator or device.

Here are some of the key things we've achieved in the last couple of months:

• We’ve increased our user base to 325 000 users growing at 2 000 per day.
• We’ve launched our new website at www.mobiluck.com that reflects our vision for the MobiLuck product and shifts the focus away from our original Bluetooth messaging product to our mobile web social networking platform that connects people and places.
• We’ve upgraded our infrastructure to dramatically improve service performance, cutting page load times in half and improving the interaction experience for our users.
• We’ve implemented a new feature allowing commercial establishments to create their place on MobiLuck so they can be found locally by our users which drives additional traffic to them.
• We’ve made huge steps in search engine optimisation allowing people and places to be found in mobile web searches.
• We’ve translated the complete service into Russian, Chinese and Arabic with more languages on their way soon. Localised versions of our website will follow.
• Plus hundreds of tweaks and enhancements to make the service simpler and easier to use.

Quack quack.

The Official Press Release :-)

MobiLuck launches social network: bump into your friends with radar alerts!

Today MobiLuck launches their new location-based socialising service that lets you share where you are with your friends and alert each other when you’re nearby, all on your mobile phone or computer.

Are you often asked “Where are you?” on the phone? Are you sometimes looking for your friends? Partner? Children? Colleagues? Would you like to know if a friend is in the same restaurant? Bar? Nightclub? Concert? Would you like to bump into friends more often? Would you rather avoid some people? We often need to tell others where we are, to know where someone is, or to see if there are interesting people nearby. MobiLuck answers all these needs. Knowing where people are is our mission!

Where are my friends?
Say you’ve just arrived at the cinema. You connect to MobiLuck and select the cinema as your location. Your friends and MSN contacts can then see where you are. They also get an alert by SMS if they are in the same area so they can get in touch and maybe join you to watch the film. Meantime you browse the people radar and discover another friend who is already there and send a message or call them in one click.

Make new friends too
Your radar also shows another MobiLucker in the same cinema! Nice photo … cool profile! You send him a quick message “Hey there :-)” and a few messages later you meet up. Fancy a meal together after the film? You click on ‘Sushi’. There’s one that’s highly rated 400m away: “Best in town” … and you have the map to get there. You’re going to have a great evening!

Privacy first
MobiLuck lets you protect your privacy, whether it's your location or your personal details. You can reveal what you want, to whom you want, when you want. You can even ‘teleport’ yourself and pretend to be somewhere else!

Simple and free to use
MobiLuck is available now in all countries on all networks on all mobile phones. You don’t need a GPS or smart phone. Your just need access to the mobile internet. And it’s free – outside of the usual operator charges. Try it now by visiting wap.mobiluck.com on your mobile phone or www.mobiluck.com on your PC!

Press contact: patrick.lord@mobiluck.com +33 1 44 89 47 10

Multi launcher

We started by launching a closed beta followed by an open one. Then a quiet launch in june, a soft launch today and next up: the 'go-live' launch. And that won't be the end of it. Each of these milestones is not really a launch. More like part of a string of marketing activities to bring in various segments of the target market to the beta service when it's ready for them.
It’s like starting out with a rowing boat on a stream then adding an outboard motor as it becomes a river, a cabin and a steel hull as the river widens and picks up momentum and propellers and lifeboats as it joins the sea. Good luck to anyone who launches their rowing boat straight into the ocean amongst the sealiners.
[This is not an official launch communication. We're working on the lifeboats.]