Tuesday, 10 July 2007

Multi launcher

We started by launching a closed beta followed by an open one. Then a quiet launch in june, a soft launch today and next up: the 'go-live' launch. And that won't be the end of it. Each of these milestones is not really a launch. More like part of a string of marketing activities to bring in various segments of the target market to the beta service when it's ready for them.
It’s like starting out with a rowing boat on a stream then adding an outboard motor as it becomes a river, a cabin and a steel hull as the river widens and picks up momentum and propellers and lifeboats as it joins the sea. Good luck to anyone who launches their rowing boat straight into the ocean amongst the sealiners.
[This is not an official launch communication. We're working on the lifeboats.]

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