As Michael Caine famously said: "Be like a duck. Calm on the surface, but always paddling like the dickens underneath." Boy have we been doing that.
We now have over 325 000 members growing at 2 000 new joiners a day. For every three new joiners, there are two invitations sent to friends to get them involved too. People are joining us from the US, Europe, Russia, the Middle East, China, India, Kenya, Norway, Mexico, New Zealand, Brazil, Argentina and 50 other countries around the world. Well, the service is built to be used by everyone regardless of their country, operator or device.
Here are some of the key things we've achieved in the last couple of months:
- We’ve increased our user base to 325 000 users growing at 2 000 per day.
- We’ve launched our new website at www.mobiluck.com that reflects our vision for the MobiLuck product and shifts the focus away from our original Bluetooth messaging product to our mobile web social networking platform that connects people and places.
- We’ve upgraded our infrastructure to dramatically improve service performance, cutting page load times in half and improving the interaction experience for our users.
- We’ve implemented a new feature allowing commercial establishments to create their place on MobiLuck so they can be found locally by our users which drives additional traffic to them.
- We’ve made huge steps in search engine optimisation allowing people and places to be found in mobile web searches.
- We’ve translated the complete service into Russian, Chinese and Arabic with more languages on their way soon. Localised versions of our website will follow.
- Plus hundreds of tweaks and enhancements to make the service simpler and easier to use.
